Main description:
We are PASSIONATE. We are AMBITIOUS. We are COMMITTED. We are AYBL.
Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic activewear brands worldwide since launching in the UK in 2018.
With a mission to unite a love for fitness, we are dedicated to providing comfort, confidence and style. From this, our ethos "Together We Thrive", was born.
Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks, and consider themselves the best in their field.
As a brand, we pride ourselves on diversity and inclusion. That means all opportunities, are equal opportunities. We value skills, we value individuality, and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.
The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.
As we grow, you’ll grow too.
Main purpose of the role:
You’ll be responsible for driving revenue growth across our websites by managing site performance, merchandising, CRO, and campaign execution. This role is perfect for someone who thrives in a fast-paced environment, has a deep understanding of eCommerce best practices, and loves turning insight into action.
Roles & responsibilities:
Website Trading & Operations
● Own day-to-day trading of both Shopify storefronts, ensuring optimal performance and on-site experience
● Manage product launches, seasonal campaigns, and promotional activity end-to-end
● Monitor and react to performance metrics (conversion rate, AOV, bounce rate, etc.) to drive continuous improvement
● Ensure accurate, timely merchandising and product categorisation
Team Leadership & Cross-Functional Collaboration
● Train and support junior members of the eCommerce team, helping them develop key skills and confidence
● Collaborate with our CRM team to ensure onsite comms and customer journeys are aligned and high-performing
● Work cross-functionally with Creative, Marketing, and Operations to deliver cohesive campaigns and experiences
3rd Party & Platform Management
● Manage key third-party relationships including developers, translation agencies, payment providers, and 3PL partners
● Oversee the briefing, delivery, and QA of new site features or fixes through our development partners
● Work closely with external vendors to ensure alignment with business goals and timelines
CRO & UX
● Identify friction points and optimise the customer journey using tools like Hotjar, Google Analytics, and Shopify reports
● Run A/B tests and implement learnings to improve performance
● Drive mobile-first thinking across all eComm touchpoints
Reporting & Analysis
● Regularly review and present site performance data with actionable insight
● Report weekly on KPIs including revenue, conversion, AOV, UPT, and bounce rate
● Feed learnings back into strategy for continuous improvement
Requirements:
● 3+ years in a similar eCommerce role, ideally within fashion or DTC
● Proven track record managing Shopify storefronts (Shopify Plus experience a bonus)
● Strong analytical mindset with experience using GA4, Shopify Analytics, etc.
● Exceptional attention to detail and organisational skills
● Confident managing projects end-to-end and collaborating cross-functionally
● Experience managing external vendors or development teams
● Passion for eCommerce, fashion, and digital trends
Preferred requirements:
● Experience with international eCommerce and multi-region storefronts
● Familiarity with tools like Figma, Notion, Hotjar
● Knowledge of HTML/CSS for basic front-end tweaks
Perks
💰 Discretionary yearly bonus
🏖️ 25 days holiday + Bank Holidays + your birthday off
🏠 Flexible working
💻 35 working hours per week with 1 hour lunch break
🛍️ 50% staff discount across AYBL Group
🍸 Social events
💸 Pension scheme
🚗 Free on-site parking
🏋️ Free gym membership
💳 £100 gift card upon joining
💚Employee wellbeing support
Location
Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone’s throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.